AI Prompt Licensing 101 for Event Pros (Without the Legalese Headache)
Whether you run photo booths, produce brand activations, or manage venues, you’re buying outcomes—on-brand, safe, reliable effects—not a bag of secret sauce. Licensing is how we let you use our effects while protecting the IP that makes them work at real events.
TL;DR (plain English)
Non-exclusive = you can use the effect; others can license it too. It’s affordable and fast.
Exclusive = you reserve the effect for your brand/campaign/term. It’s premium and limited.
Pricing depends on scope (where/how long/how many uses), complexity, and risk (brand/IP sensitivity)—not your event size.
This page is informational, not legal advice. Always align terms with your counsel.
Quick glossary (no law degree required)
Prompt / Effect: The instructions and assets that produce a specific AI look. You license the right to use an effect; we retain the underlying IP.
License: Permission to use the effect under certain conditions (time, place, format).
Term: How long you can use it (single event, 90 days, 1 year, etc.).
Territory: Where you can use it (e.g., US only, worldwide).
Scope of Use: Booth activations, social posts, paid ads, etc.
Exclusivity: Whether anyone else can license the same effect during your term.
Transfer / Sublicense: Let someone else use it (e.g., your agency partners). Usually restricted.
No-Retrain: Outputs and guest images are not used to train models unless explicitly agreed.
Non-exclusive vs. Exclusive: what’s the actual difference?
Non-Exclusive License
Best for: Weddings, private parties, recurring booth packages, budget-sensitive brand events.
What you get: Use the effect within a clearly defined scope/term; rapid delivery; optional light brand tweaks (colors, overlays).
Why choose it: Lower cost, no waiting list, quick swaps.
Trade-off: Others can license the same effect.
Exclusive License
Best for: Brand campaigns, launches, high-visibility sponsorships, when “unique” matters.
What you get: Reserved look/variation for your term/territory. Deeper brand integration (art direction, product colorways, visual rules).
Why choose it: Distinctiveness and category control during your window.
Trade-off: Premium pricing; planning required.
Pricing logic (how we think, not a rate card)
We price for risk, complexity, and value, not headcount. Here’s how the dial moves:
Exclusivity: Non-exclusive < semi-exclusive < full exclusive
Complexity: Single-subject < mixed groups < special constraints (brand colors, product matching, age safety, bias guardrails)
Velocity & Support: Standard queue < rush delivery < live-ops support
IP Risk: Highly recognizable trade dress or regulated imagery pushes diligence and cost
Typical ranges (for expectation-setting only)
Non-exclusive, single event effect: ~$300–$800
Non-exclusive, seasonal/multi-event pack: ~$500–$1,200+
Exclusive, single event (brand look): starts ~$1,500–$4,000+
These are directional to help budgeting conversations. Final quotes reflect your exact scope and risk profile.
Real-world scenarios
1) Wedding | Non-Exclusive, Single Event
Scope: One venue, four-hour booth, standard overlay.
Why this fit: Fast setup, beautiful outputs, no exclusivity needs.
Pricing logic: Low complexity + short term + non-exclusive → lower range.
2) Brand Pop-Up Tour | Non-Exclusive Seasonal Pack
Scope: Four weekends, two cities, color-matched overlays.
Why this fit: Repeatable look, budget control, quick deployment.
Pricing logic: Multi-event + mild customization → mid range.
3) Product Launch | Campaign-Exclusive (90 Days)
Scope: Launch events + paid social cut-downs; no competitors in category.
Why this fit: Visual distinctiveness, controlled brand equity.
Pricing logic: Term + exclusivity + ad use + support → premium range.
What you don’t get (by design)
The raw prompt architecture, testing datasets, or routing logic.
Source files that allow reverse engineering of our safety/bias guardrails.
Unlimited sublicensing to third parties without approval.
This protects guests, your brand, and our ability to keep improving the effects.
Red flags when evaluating any vendor
“Unlimited, worldwide, eternal exclusivity” at bargain pricing.
No written policy on data use and no-retrain terms.
No plan for group handling (ages, gender presentation)
“We’ll send you the prompt so your team can tweak it live.” (That’s how safety breaks.)
Buyer checklist
Non-exclusive or exclusive?
On-site uses + any post-event social/ads
Brand elements (logos, colorways, do/don’t aesthetics)
No-retrain / data retention stance confirmed
Support window and escalation path
Transfer/sublicense needs (agencies, franchisees)
The promise
You keep the moment. We keep the mechanism. The license is the handshake that lets both happen cleanly.