From 360 Spins to Viral Reels — Using AI Music Without the Hype

Written By Christina Hanson

Why this matters

Stock audio is safe but same-y. AI music lets you tailor energy to the actual moment—disco for a wedding, lo-fi for a brand launch, trap for a birthday, reggaetón for quince vibes—without hiring a composer for every gig. The trick isn’t “make a banger.” It’s make a track you’re allowed to use, and slot it into your booth/video workflow cleanly.

Rights in one page (so you don’t learn the hard way)

  • Suno plans: Songs created while you’re on Pro/Premier include commercial use; free-tier songs are non-commercial only. Commercial rights stick to tracks you made while subscribed; upgrading later doesn’t automatically convert older free-tier songs. Check the knowledge-base pages for the current language. Suno Help+2Suno Help+2

  • Platform policies evolve. AI-music tools (Suno, Udio) sit inside an active copyright debate and ongoing lawsuits over training data. Keep receipts and stay current. Financial Times

  • Reels/TikTok basics: Use original audio you own or audio licensed via the platform’s library. Business accounts may face tighter music access than personal accounts—read the help page rather than guessing. Instagram Help Centertripepismith.com

Rule of thumb: if money or ads touch the video, assume you need a commercially usable track you can document.

A calm, repeatable workflow

1) Brief the track like you brief a photo look

  • Vibe: genre + subgenre (e.g., “nu-disco wedding, glossy, cheerful”)

  • Tempo target: 90–110 BPM for slow-mo elegance; 120–130 for hype cuts

  • Mood adjectives: warm / triumphant / airy / romantic

  • Hook content (optional): names, date, campaign tagline (keep tasteful)

2) Generate and version

Make three short versions (e.g., 15s, 30s, 45s). Keep the prompt + timestamp of the generation and download the lyrics text if any. (Those become your paper trail if a platform asks.)

3) Fit to your format

  • 360 booth: match the strongest beat to the slow-mo reveal.

  • Roaming/BTS: cut to transitions or flash pops.

  • Reels/TikTok: lead with a 0–1s hook; end on a button (beat drop or slogan).

4) Name and file hygiene

Client_Event_Date_BPM_Key_v01.wav and …_15s.mp3 for social. Save in a /music-licenses folder with screenshots of plan status/rights.

Where AI music shines for events

  • 360 slow-mo reels that feel composed for the spin.

  • Booth promo sizzles with your name in the chorus (corny? maybe. memorable? yes).

  • Brand launches where on-palette sound matters as much as color.

  • Quince/mitzvah playlists: a short original sting can brand the night between popular tracks.

None of this replaces human musicians; it just gives small teams a flexible tool they can afford—while remaining honest about the limits.

Guardrails (the boring part that saves headaches)

  • Document plan level + date when each track was made (screenshot the account page). Suno Help

  • Don’t reuse free-tier tracks commercially. Make fresh ones while on the paid tier if you need commercial rights. Suno Help+1

  • Upload as original audio when posting from a business account unless the platform’s library explicitly licenses the song for you. Instagram Help Center

  • Assume the landscape can change. Lawsuits and policy updates are live issues; revisit quarterly. Financial Times

Prompt scaffolds (steal these, then tweak)

Wedding / disco (30s)

“nu-disco wedding groove, warm analog bass, glitter guitar comps, four-on-the-floor kick, handclaps on 2&4, airy female ‘oohs’, joyful & classy, 118 BPM, clean master, 30 seconds, no distortion”

Brand launch / lo-fi (15s)

“lo-fi chillhop opener, gentle vinyl hiss, soft Rhodes chords, tight snare with brushed hat, confident but not aggressive, 92 BPM, 15 seconds, seamless loop”

Birthday / trap (30s)

“minimal melodic trap, 808 subs, crisp claps, shimmering lead, uplifting not dark, 128 BPM, 30 seconds, strong drop at 0:07”

Add names/dates only if the client wants lyrics embedded.

Packaging for handoff

Deliver a small zip:

  • WAV + MP3 (15/30/45s)

  • Text file: prompt, BPM, key (approx), plan level note, creation date

  • One-liner license note: “Created under paid plan on [date]; commercial use per provider KB.” Suno Help

Not a sales pitch—just a nudge

AI music isn’t magic, and it isn’t a legal force field. It is a useful craft tool if you respect rights, keep receipts, and design for the moment you’re filming. Less stock. More story. That’s the job.

Sources / Further reading

Christina Hanson
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